Plant-based and planet-positive, Tenzing Natural Energy needed to refresh their packaging design and more clearly communicate their natural, sustainable credentials, alongside the power and impact of the ‘energy’ drink. The category is busy, with new entrants fighting for shelf space. The brand needed a clearer, single minded design approach that would draw consumers in and […]
The design and innovation agency partners once again with the Ribena and Lucozade producer as it expands into the RTD alcohol market in Great Britain Strategic design and innovation agency Seymourpowell has unveiled the UK packaging design for Japanese ready-to-drink brand -196 (minus one nine six) – a new addition to the British RTD alcohol market, introduced […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
FAB News caught up with Poppy Stedman who chairs the Design Jury at The 26th FAB Awards Speaking exclusively with FAB News – Poppy Stedman, Co-Founder & Creative Director at Popp Studio who chairs The 26th FAB Awards‘ Design Jury. Q. This is the 2nd Consecutive Year that you have been on The FAB Awards Design Jury Panel. How […]
With a rich brand story and unique Belgian recipe since 1932, Lotus Biscoff recognised the need to drive a stronger, more unified and distinctive brand identity to reinforce global recognition. In partnership with London-based brand & design agency, BrandMe, the aim was to broaden appeal with consumers, creating a more relevant brand expression. The rebrand […]
Introducing Boundless Brand Design’s 4th edition of Royal Salute’s Polo series: the 21 Year Old Miami Polo Edition. The latest Edition invites whisky lovers and cultural appreciators alike to savour a taste of Miami, where every sip encapsulates the glamourous city’s vibrant backdrop. Royal Salute’s link to polo has been a long and illustrious one, […]
Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]
B&B studio has partnered with Cranswick Pet Products to redesign Vitalin, its heritage dog food brand established in 1953. Tasked with broadening the brand’s consumer appeal and distribution, the rebrand seeks to build on the brand’s long-standing association with the British countryside and its use of locally farmed ingredients. Vitality from farm to tail Comprising […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
DesignLSM announces the retirement of co-founder Simon McCarthy, who alongside Steve La Bouchardiere, established the company in 1988. Simon’s departure marks the end of an era for DesignLSM, while also signalling an exciting new chapter ahead with Holly Hallam, Managing Director, and Rachel Pratt, Studio Director, consolidating their leadership roles and joint ownership of the […]