Ella’s Kitchen launches bold new range for BIG kids, bringing ‘Ella’s Quality + Kids Attitude’ to mealtimes
Ella’s Kitchen, the UK’s number one baby food brand, today announces the launch of Ella’s…
Dr. Will’s launch two products into Sainsbury’s
Dr. Will’s is celebrating its first bricks-and-mortar store listing for its Classic Mayo, with the product…
MORE TODDLER MEALS BRINGS HEALTHY CONVENIENCE TO TIME-POOR PARENTS
If there’s a broken aisle within food & drink it has to be baby &…
Salty Dog Adds Feisty Chilli Rice Crackers To Its Fine Snacking Family
Anyone who knows Salty Dog appreciates that this is no one-trick puppy, because this is…
FAB Finalists For The 28th FAB Awards Revealed!
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for…
Packaging that invites kids to play: Little Dish x Derek&Eric x Doodle Boy
In collaboration with illustrator Joe Whale, also known as Doodle Boy, we’ve reimagined Little Dish’s…
HOLIE’S SECURES FIRST NATIONAL SUPERMARKET LISTING FOR ‘WORLD’S MOST HEALTHY’ CEREAL RANGE
Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national…
DR. WILL’S TO LAUNCH OLIVE OIL MAYO INTO TESCO
Dr. Will’s is set to launch its Olive Oil Mayo into 600+ Tesco stores nationwide…
NatureSweet Appoints 270B As Creative Agency of Record
Award-Winning Agency To Launch Brand Repositioning With New Creative Campaign Launching In June NatureSweet, the…
Protein Ball Launches Attention-Grabbing Multi-Packs Under Its Ballsy By Nature Banner
May 26 sees The Protein Ball Co advance its minimally-processed agenda with the arrival of…
One in five Brits live with IBS – why moving products beyond the free-from aisle is a big opportunity for retailers
April is IBS Awareness Month. With up to one in five people in the UK…
POTTS’ PARTNERSHIP JOINS FORCES WITH OCADO TO SPREAD THE FRICY WORD
‘Fricy’ is one of the hot foodie phrases of 2026, a playful mash up of…
SPARKING A NEW CATEGORY CRAVING FOR BAKE-AT-HOME COOKIE DOUGH: INDEPENDENT AGENCY BRANDON PARTNERS WITH BAKEAWAY TO LAUNCH DOH!
Independent branding agency Brandon is pleased to share the launch of its latest innovation project…
Stockley’s Broadens Its Reach With Heritage Sweet Shop Jars For Tourism & Gifting Opportunities
April 26 sees Stockley’s reach a little deeper into its rich confectionery past with the…
Robot Food champions ‘all breeds and needs’ with strategic rebrand for Pooch & Mutt
Global creative agency Robot Food has partnered with UK pet care brand Pooch & Mutt…
Riding the Hallyu Wave: Chase Design Group’s Complete Visual Overhaul Transforms Leading Korean Food Brand
From Ottogi to Otoki: Strategic rebrand leverages K-culture popularity to position instant ramen as an…