Calvet Partners with Helen McGinn to Drive Confidence and Discovery in the French Wine Aisle
As UK shoppers increasingly seek guidance and reassurance when buying wine, historic French wine house…
NatureSweet Appoints 270B As Creative Agency of Record
Award-Winning Agency To Launch Brand Repositioning With New Creative Campaign Launching In June NatureSweet, the…
WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous
WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD…
Campo Viejo returns to television with biggest media investment to date
The world’s number one Rioja brand, Campo Viejo, is doubling down on its dominance in…
PHIZZ LAUNCHES NEW CAMPAIGN CELEBRATING EVERYDAY HYDRATION: ‘Phizz Makes It Better’
This month, Phizz, the UK’s No. 1 hydration enhancer, launches its latest integrated campaign. Running…
Riding the Hallyu Wave: Chase Design Group’s Complete Visual Overhaul Transforms Leading Korean Food Brand
From Ottogi to Otoki: Strategic rebrand leverages K-culture popularity to position instant ramen as an…
What Are The Biggest Food And Beverage Trends of 2026? A Conversation With Ami Lawson, Managing Director of quench, Philadelphia, PA
We’re a quarter of the way through the first quarter of 2026, and it felt…
GUINNESS LAUNCHES NEW CAMPAIGN CELEBRATING THE WORLD’S MOST “EXTRA” PREMIER LEAGUE FANS
Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key…
McDonald’s and tms go stratospheric with new Crayola x ‘Planet McDonald’s’ Happy Meal collab
A new partnership between McDonald’s and Crayola, facilitated by creative consulting agency tms, is filling…
A Taste of Scandinavian Design : Studio Unbound Create Modern Packaging for Modern Breakfasts
Örum is the offshoot of Örum119, a premium Swedish breakfast brand who bring the tradition…
Beyond the Boost: Boundless Brand Design redefines what energy means for BEEMORE
In today’s wellness and energy market, brands compete in a sea of similarity. Clean ingredients.…
Batchelors Super Noodles returns to our screens, with an irresistibly super new ad from McCANN.
In the brand’s first TV spot for seven years, Batchelors have served up a delicious…
Epoch – 1664 x Walala – A twist on tradition
A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make…
Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries…
WASABI CELEBRATES LUCKY DINNERS WITH ITS BIGGEST EVER GROCERY PROMOTION
Wasabi, the popular Japanese and East Asian-inspired food brand, has launched a bold new national…
KFC Arabia Launches Korean BBQ Menu With the World’s Only Arabic-Speaking Korean Comedian
When the world’s only Arabic-speaking Korean comedian tries to rebrand “KFC” as “Korean Fried Chicken,”…