Riding the Hallyu Wave: Chase Design Group’s Complete Visual Overhaul Transforms Leading Korean Food Brand
From Ottogi to Otoki: Strategic rebrand leverages K-culture popularity to position instant ramen as an…
What Are The Biggest Food And Beverage Trends of 2026? A Conversation With Ami Lawson, Managing Director of quench, Philadelphia, PA
We’re a quarter of the way through the first quarter of 2026, and it felt…
GUINNESS LAUNCHES NEW CAMPAIGN CELEBRATING THE WORLD’S MOST “EXTRA” PREMIER LEAGUE FANS
Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key…
McDonald’s and tms go stratospheric with new Crayola x ‘Planet McDonald’s’ Happy Meal collab
A new partnership between McDonald’s and Crayola, facilitated by creative consulting agency tms, is filling…
A Taste of Scandinavian Design : Studio Unbound Create Modern Packaging for Modern Breakfasts
Örum is the offshoot of Örum119, a premium Swedish breakfast brand who bring the tradition…
Beyond the Boost: Boundless Brand Design redefines what energy means for BEEMORE
In today’s wellness and energy market, brands compete in a sea of similarity. Clean ingredients.…
Batchelors Super Noodles returns to our screens, with an irresistibly super new ad from McCANN.
In the brand’s first TV spot for seven years, Batchelors have served up a delicious…
Epoch – 1664 x Walala – A twist on tradition
A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make…
Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries…
WASABI CELEBRATES LUCKY DINNERS WITH ITS BIGGEST EVER GROCERY PROMOTION
Wasabi, the popular Japanese and East Asian-inspired food brand, has launched a bold new national…
KFC Arabia Launches Korean BBQ Menu With the World’s Only Arabic-Speaking Korean Comedian
When the world’s only Arabic-speaking Korean comedian tries to rebrand “KFC” as “Korean Fried Chicken,”…
WARBURTONS LAUNCHES LATEST AD CAMPAIGN, “150 YEARS IN THE BAKING” STARRING MORGAN FREEMAN
Warburtons, Britain’s biggest family bakery, today unveiled the latest in its line of blockbuster TV ads, starring Hollywood legend Morgan Freeman. Watch the new ad, “150 Years in the Baking”, here.…
Leo UK launch fashion‑inspired McDonald’s Wraps campaign ‘All Flavour, No Mess’ campaign
Leo UK and McDonald’s have created ‘All Flavour, No Mess’, a product platform that relaunches…
GRAND MARNIER UNVEILS A FRESH NEW LOOK: WHERE TIMELESS ELEGANCE MEETS A MODERN TWIST
Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of…
FANS HAVE MORE FRIENDS: HEINEKEN® LAUNCHES NEW GLOBAL SPONSORSHIP PLATFORM WITH NEW YORK-BASED SOCIAL EXPERIMENT
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life…
Family & Friends launches new HUB for FMCG brands
F&F HUB is a new concept from Family & Friends, bringing together human-centred insight, brand…