Established in 1815, this year sees the 200th anniversary of Laphroaig Islay Single Malt Scotch. To commemorate this landmark celebration, Laphroaig is proud to announce a very special and limited release of Laphroaig 15 Year Old in the Canadian market that will be available in stores beginning June 2015 at an approximate retail price of $185.95.
A long revered expression in the Laphroaig range, Laphroaig 15 Year Old was originally launched more than 30 years ago, with a lower level of peat and a higher bottling strength of 43%. This combination gives the whisky a mellow, rounded taste, as briny orchard fruits add bite and depth, with the overall feel rich and smoky.
“We are very proud and excited to celebrate the 200th anniversary and legacy of Laphroaig,” said Deepti Gurkar, Senior Brand Manager, Luxury Portfolio, Vodka and Liqueurs, BEAM Suntory. “Canadians have long embraced Laphroaig’s signature smoky taste profile and we anticipate the 15 Year Old will be very well received.”
Laphroaig Distillery Manager John Campbell decided to re-release this product, one of his long-time favourites, in celebration of Laphroaig’s 200th anniversary. Beautifully made, Laphroaig 15 Year Old pays homage to the original edition, answering the call for its return by many long-term fans, while introducing new enthusiasts of Laphroaig to a whisky that they have yet to taste.
Laphroaig has been prompting opinions relating to the spirit’s peated character for 200 years, garnering strong and interesting points of view through the years. Some of these varying opinions are featured in videos as part of the Laphroaig Opinions Welcome campaign.
With the release of the 15 Year Old, Laphroaig will continue to welcome a multitude of different global perspectives on this distinct whisky with the launch of ‘200 Opinions Wanted’ – a competition to celebrate the very best Laphroaig opinions from around the world.
Two-hundred of the most unique opinions will be displayed as individual tiles on the distillery wall and the authors of the very best of them will be rewarded with a trip to Islay to attend “Laphroaig Live;” a global whisky event held at the historic Laphroaig Distillery for the first time in nine years.
In addition to the distillery’s 200th anniversary, this year also marks the 21st birthday of Friends of Laphroaig, the brand’s loyal group of fans and supporters. Much of this year’s Laphroaig Live is designed with them firmly front of mind. All the more reason to celebrate!