Celebrities Campaign To Fight ‘BBQ Inaccessibility’ In Wendy’s Ad

To promote their new BBQ pulled pork burgers, American fast-food chain Wendy’s got celebrities Steve Austin, Alfonso Ribeiro and Ralph Macchio to help plug the burger in its new ad.

In the name of fighting “BBQ inaccessibility”, the celebrities urged the public to use the hashtag #BBQ4merica on social media to spread awareness about “mouth-watering pulled pork to millions of BBQ-deprived Americans”.

  #BBQ4merica, Advertising, Alfonso Ribeiro, BBQ inaccessibility, BBQ pulled pork burgers, Fast Food, Product Launch, Promotions, Ralph Macchio, Steve Austin, USA, Wendy’s