Award-Winning British Hummus Brand Launches Innovative Collection Designed for Health-Led Eating, Gut Health & Category Growth
ChicP’s launch of their exciting new range of ‘functional’ hummus puts the brand in the lead as the only functional premium hummus brand in the UK, delivering on quality and taste.
ChicP saw a gap in the market for a functional hummus that improves gut-health, provides high levels of fibre and enhances flavour. The range uses Aquafaba (the by-product of chickpea water) rather than water to prevent waste and increase fibre and protein content. The use of Extra Virgin Olive Oil instead of rapeseed oil, the high plant and fibre content, all contribute to a new high quality product that greatly enhances gut-health.
Available at leading stores including Ocado, Wholefoods, Planet Organic, Midcounties Co-op, Booths, Abel & Cole, Selfridges, and Independents/Farmshops across the country, ChicP is leading the expansion of the hummus category.
Hannah McCollum, Founder of ChicP, states: “We created this functional range to enable consumers to choose healthier eating habits without compromising on flavour or convenience. Our hummus is a great addition to salads, roasted vegetables, meat and pasta dishes, as well as a much-loved dip. We’ve pushed the boundaries, offering targeted benefits for gut health support and increased plant diversity, redefining how hummus fits into a truly balanced and delicious lifestyle.”
ChicP is launching five distinct new flavours:
- Velvet Good Gut Hummus, a smooth, nourishing hummus that includes Aquamin, a natural, seaweed-derived source of calcium. Calcium contributes to the normal function of digestive enzymes, helping the breakdown of food molecules for efficient mineral absorption. This can have a prebiotic-like effect on gut bacteria to enhance beneficial microorganisms, boosting immunity, energy and metabolism. It also offers 4 Plant Points. A delicious, pure health bomb!
- Velvet Green Queen Hummus, a vibrant, antioxidant rich, Green Goddess-style hummus, packed with green peas, spinach, parsley, and basil. Delivering 6 plant points per pot, high in fibre and helping boost gut-friendly bacteria. An overall delicious herby hit.
- Velvet Beetroot & Horseradish Hummus, ChicP’s bold, vibrant hummus, offering 6 Plant Points, a source of protein and high in fibre. It’s a unique earthy-sweet flavour with a warming horseradish kick.
- Velvet Hummus: High in Fibre, a Great Taste Award winner, renowned for its outstanding flavour and creamy consistency. Best-tasting velvety smooth hummus on the market.
- Indulgent Velvet Truffle Hummus, created in collaboration with The Truffle Hunter, delivers deep savoury notes and 4 Plant Points. A sensational hummus with a wide range of admirers, this flavour is sublime.
ChicP is an award-winning British hummus brand with clean, transparent ingredients at its core. The company is B Corp Certified, and a founding member of Buy Women Built. It is an advanced product, pioneering gut and health functionality within the dip category, and acting as a true retail partner in category growth.
Bringing superb taste and the hugely beneficial health benefits of aquafaba and plant proteins, ChicP is expanding how and when hummus is eaten.
The range will retail at £2.50 RRP per 150g chilled hummus pot. Truffle at £2.75.
Source: ChicP
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