Dare Cold Pressed Battles a ‘Hipster Infestation’ in Newly Launched Campaign

In a new campaign in Australia via AJF Partnership, Dare Cold Pressed battles a ‘hipster infestation’ at the factory, brought to life by director Nick Kelly at the Sweetshop.

Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since its launch.

Darryn Wallace, director of marketing and innovation at Lion Dairy & Drinks said: “Made with only three natural ingredients, this product is outstanding and goes toe to toe with the likes of barista quality coffee. We’re incredibly proud of the work we’ve produced with the AJF team on the Dare masterbrand and now this for Dare Cold Pressed.”

Josh Stephens, partner and executive creative director at AJF Partnership added: “We wanted to make a bold impression for Dare Cold Pressed’s film debut, and who better to help position its quality coffee credentials than the toughest coffee critics in the world.”

The fully integrated campaign is set to launch NSW, VIC, SA, and QLD from Sunday 4 March

Source: Campaign Brief

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