David LaChapelle & Coca-Cola Celebrates The Iconic Contour Bottle’s 100th Year

To celebrate the iconic Coca-Cola ‘Contour’ bottle’s 100th year in existence, Coke has partnered with renowned photographer David LaChapelle to release an ad that celebrates the bottle, the spirit of Coca-Cola, the iconic swirl line.

Titled ‘Together’, this ad has been termed as ‘the only commercial product you can recreate with human hands’.

While never explicitly forcing in a product mention or image of the product, hundreds of different human hands recreate the Coke bottle and swirl.

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