In July 2017, Dom Pérignon will offer to consumers in selected areas of the US, starting with Miami and New York, the ability to purchase its iconic vintages directly via the brand’s website.
The sales will be made by licensed retailers, facilitated by third-party technology and delivery service Thirstie, through its independent retailer network. Dom Pérignon is thrilled to join forces with Thirstie, who is committed to a shared vision of incremental growth opportunities.
The latest introduction in Dom Pérignon’s consumer facing marketing initiatives, domperignon.com will roll out the on-demand delivery service offering a selection of its current vintages in one hour. The epitome of a personalized consumer experience, each delivery will arrive ready to taste.
“A continuation of the Moët Hennessy USA ambition of innovation in the market, the launch of a 1-hour luxury delivery service for Dom Pérignon presents a new avenue in which to delight the Dom Pérignon consumer, in the on-demand and immediate world they live in,” explained Jorge Cosano, Vice-President of Dom Pérignon. “We are continuously looking to find new ways to further drive innovation and deliver on our commitment to building luxury brands with a strong consumer focus and to create new opportunities to strengthen our partnership with our retail customers.”
“We couldn’t be more humbled and honoured to be working with Dom Pérignon. Our promise is to provide a seamless technology and delivery service experience, on par with the reputation that precedes the most prestigious champagne in the world,” said Thirstie CEO, Devaraj Southworth.
In the spirit of innovation and to address evolving consumer buying behaviour, Moët Hennessy USA continuously explores growth opportunities for its portfolio of luxury brands, in full compliance with all relevant Federal and state regulations for the sale of wine and spirits.
Source: Moët Hennessy USA
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