Located in Singapore’s famous Tangs Orchard Basement 1, the new 1,200 square-foot doughnut cafe is the first of 15 stores expected to open in Singapore under the Star360 Group.
“Star360 Group has been a staple in the premium lifestyle market in Singapore and Southeast Asia for over 20 years,” explains Jeff Welch, Krispy Kreme President – International. “We are excited to introduce Krispy Kreme’s one-of-a-kind products and experiences to Singaporeans with partners who possess an unwavering passion for the brand, have a proven record of success, and share a commitment to providing superior customer service.”
The new Krispy Kreme Singapore store will offer the brand’s world-famous doughnuts and coffee in the heart of Singapore’s most vibrant shopping and entertainment district, Orchard Road. The menu will feature an assortment of iced, glazed, and filled doughnuts, as well as an array of premium coffees and espressos, teas and iced beverages.
“Singapore is a food-loving nation, and I’m certain that having Krispy Kreme’s melt-in-your-mouth hot Original Glazed doughnuts from our new store’s Doughnut Theatre will be like nothing Singaporeans have ever experienced,” said Andy Chaw, CEO and owner of Star360 Group.
“Like many Singaporeans, I have carried dozens of Krispy Kreme doughnuts on planes returning home from countries with Krispy Kreme shops. I am happy to be able to partner with Krispy Kreme to bring such a well-loved American brand to the people of Singapore.”
The cafe will open daily from 8am to 11pm. Throughout the day, customers will enjoy the delicious sights and aromas of Original Glazed doughnuts being made and served from Krispy Kreme’s state-of-the-art Doughnut Theater. Krispy Kreme’s Hot Light will be illuminated to alert customers that doughnuts are being made and served Hot Now in the store.
“While Krispy Kreme has over 76 years of consistently making the most beloved doughnut in the world, it is our guests’ emotional attachment to our doughnuts and the Krispy Kreme experience that is the heart of our brand,” explains James Morgan, President and Chief Executive Officer of Krispy Kreme.
“We are truly excited to be a part of bringing the joy of Krispy Kreme to the daily lives of our guests and their families in Singapore.”