The agency worked on the visual identity across the brand’s range of Christmas products, and was tasked with capturing the feeling of the festive season, and to reflect Fortnum & Mason’s positioning as the Christmas destination of choice for both Londoners and visitors from other parts of the country.
Design Bridge worked with Williams to create a series of illustrated frames for the packaging to unite all items in the range and this year’s Fortnum & Mason in-store Christmas experience.
Chloe Templeman, design director at Design Bridge said: “We wanted to conjure all of the sumptuous tastes, smells and colourful sights of a bountiful Christmas feast with all the trimmings. Our designs centre around a square frame, like a Christmas table at home, with an array of vibrant and intricate illustrations bursting from within. Each frame is a lively assortment of illustrations including some of Fortnum’s favourite seasonal delicacies, fruits, berries and signature candlesticks and toy soldiers, that together create a mood of joyful celebration and festive cheerfulness.”
Design Bridge also created the tone of voice and copywriting for the range.