Transporting fans into the world of CKE Restaurants; making the brand look as good as it tastes
The New York studio of the international design agency, Design Bridge and CKE Restaurant Holdings, INC.; the parent company of Carl’s Jr.® and Hardee’s®, launched the brands’ new visual identity today. Tasked with bringing the two regional brands – Carl’s Jr and Hardee’s together under one recognizable identity, the new look and feel invites fans […]
Inspired by the lavish parties of the 1920s, the branding for this new rosé wine features eclectic graphics and a bespoke bottle structure designed to connect with the contemporary wine drinker
Design Bridge share their London Studio’s latest collaboration with visionary wine producer Sacha Lichine: creating the brand design and bespoke packaging for his new rosé wine, The Pale. Design Bridge created a fun and hedonistic design that aims to transport a young female audience back to the parties and decadence of the 1920s, balanced with […]
New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage
Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, […]
Nik Bedford, Dan Bull and Carla Traini have joined international design agency Design Bridge as Creative Directors. They will form a new creative leadership team for Design Bridge’s Amsterdam Studio alongside fellow Creative Director Fabio Milito.
Design Bridge are pleased to announce the appointment of three new Creative Directors to the international design agency’s Amsterdam Studio: Nik Bedford, Dan Bull and Carla Traini. Nik joins from Cowan Singapore where he has been Creative Director for 6 years, Dan has been running his own creative consultancy for almost a decade, and Carla joined earlier in […]
Design Bridge are pleased to announce two promotions within the global design agency’s senior leadership team; Tim Perkins to Group Chairman, and Kasia Bannon to Group Executive Vice President. Progressing from his previous role as Deputy Group Chairman, Tim Perkins has now been named as the agency’s Group Chairman. A long-standing member of the team, Tim […]
Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage […]
Grand Prix award goes to Diageo and trio of agencies - Bompas & Parr, Design Bridge and Dolmen – for Guinness Hero Harps
The first ever virtual DBA Design Effectiveness Awards ceremony was held live on Zoom today where 26 shortlisted projects discovered if they’d won Gold, Silver or Bronze awards. While all of the winning projects demonstrate the hugely significant impact design makes across a broad section of industry – from global brands and major retailers to […]
Transforming YAU from a generic Hong Kong craft beer brand into a boldly unique hyper-local expression that embraces the playful absurdities of Hong Kong life.
The Design Bridge Singapore Studio shares details of the team’s striking transformation of the craft beer brand YAU from Hong Kong, which has ignited new appeal in the competitive craft beer market. The vibrant new branding draws on witty Hong Kong colloquialisms, and a collaboration with local illustrators Brainrental, rooting the brand firmly within local […]