Design Bridge are pleased to announce two promotions within the global design agency’s senior leadership team; Tim Perkins to Group Chairman, and Kasia Bannon to Group Executive Vice President. Progressing from his previous role as Deputy Group Chairman, Tim Perkins has now been named as the agency’s Group Chairman. A long-standing member of the team, Tim […]
Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage […]
Grand Prix award goes to Diageo and trio of agencies - Bompas & Parr, Design Bridge and Dolmen – for Guinness Hero Harps
The first ever virtual DBA Design Effectiveness Awards ceremony was held live on Zoom today where 26 shortlisted projects discovered if they’d won Gold, Silver or Bronze awards. While all of the winning projects demonstrate the hugely significant impact design makes across a broad section of industry – from global brands and major retailers to […]
Transforming YAU from a generic Hong Kong craft beer brand into a boldly unique hyper-local expression that embraces the playful absurdities of Hong Kong life.
The Design Bridge Singapore Studio shares details of the team’s striking transformation of the craft beer brand YAU from Hong Kong, which has ignited new appeal in the competitive craft beer market. The vibrant new branding draws on witty Hong Kong colloquialisms, and a collaboration with local illustrators Brainrental, rooting the brand firmly within local […]
By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London
Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now. Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]
New range appeals to a more adventurous audience through provocative flavour profiles and distinctive packaging featuring eclectic mixed-media collages.
Design Bridge is excited to announce the details of its latest work for Fortnum & Mason: a brand new range of chocolates created to appeal to a more contemporary audience. The new caramels, pralines and ganache range has been created to sit alongside the brand’s English Handmade Chocolates, which Design Bridge also worked on, to cater […]
Design Bridge Draws on Eclectic English Folklore to Reignite the Appeal of a Fortnum & Mason Classic
Design Bridge announced details of their latest work for Fortnum & Mason: reinvigorating the iconic British retailer’s classic County Biscuits. The branding experts have injected new appeal into the product with packaging design that depicts quirky English folklore from the counties each biscuit originates from – Cornwall, Lancashire, Yorkshire and Shropshire. It’s the latest instalment […]
Design Bridge is pleased to announce their latest work creating the branding for the new premium non-alcoholic spirit brand Caleño. Using their established expertise in the drinks, FMCG, and luxury categories, the design agency has created a comprehensive brand world for the entrepreneurial start-up that celebrates its Colombian roots while achieving stand out in the emerging non-alcoholic spirits category. Molly Thornberry, Senior Client Manager from Design Bridge commented, “Non-alcoholic alternatives to spirits […]
Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]
Design Bridge share their latest work creating the branding for The Palm: the latest rosé from the Whispering Angel family of wines. Leveraging on the success of their existing premium portfolio, Whispering Angel have created The Palm as an entry level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomised a fun, aspirational […]