Transforming YAU from a generic Hong Kong craft beer brand into a boldly unique hyper-local expression that embraces the playful absurdities of Hong Kong life.
The Design Bridge Singapore Studio shares details of the team’s striking transformation of the craft beer brand YAU from Hong Kong, which has ignited new appeal in the competitive craft beer market. The vibrant new branding draws on witty Hong Kong colloquialisms, and a collaboration with local illustrators Brainrental, rooting the brand firmly within local […]
By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London
Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now. Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]
New range appeals to a more adventurous audience through provocative flavour profiles and distinctive packaging featuring eclectic mixed-media collages.
Design Bridge is excited to announce the details of its latest work for Fortnum & Mason: a brand new range of chocolates created to appeal to a more contemporary audience. The new caramels, pralines and ganache range has been created to sit alongside the brand’s English Handmade Chocolates, which Design Bridge also worked on, to cater […]
Design Bridge announced details of their latest work for Fortnum & Mason: reinvigorating the iconic British retailer’s classic County Biscuits. The branding experts have injected new appeal into the product with packaging design that depicts quirky English folklore from the counties each biscuit originates from – Cornwall, Lancashire, Yorkshire and Shropshire. It’s the latest instalment […]
Design Bridge is pleased to announce their latest work creating the branding for the new premium non-alcoholic spirit brand Caleño. Using their established expertise in the drinks, FMCG, and luxury categories, the design agency has created a comprehensive brand world for the entrepreneurial start-up that celebrates its Colombian roots while achieving stand out in the emerging non-alcoholic spirits category. Molly Thornberry, Senior Client Manager from Design Bridge commented, “Non-alcoholic alternatives to spirits […]
Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]
Design Bridge share their latest work creating the branding for The Palm: the latest rosé from the Whispering Angel family of wines. Leveraging on the success of their existing premium portfolio, Whispering Angel have created The Palm as an entry level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomised a fun, aspirational […]
Celebrating their 20th edition, The FAB Awards treated their attendees to a day bursting with glitz, glamour, creativity and of course food and beverage! The beautiful and exclusive Hurlingham Club in London, was once again the stage for The FAB Awards Ceremony, where guests were spoilt with cocktails, a delectable three-course dinner and an award or […]
It was a first for The FAB Awards in their 20-year history, as both Turner Duckworth and Design Bridge were named FAB Design Agency of the Year during The 20th FAB Awards Ceremony at the Hurlingham Club in London on May 24th. Neither design agency could be separated with both bagging a FAB Award and […]
Design Bridge has created a limited edition tin for Cadbury Heroes to mark the 10th birthday of the ‘Help for Heroes‘ charity. Design Bridge wanted the design to focus on the optimism and positivity of Help for Heroes’ work and took inspiration from the celebratory regalia of a traditional homecoming parade, in particular decorative, hand-painted […]