With summer right around the corner, Godiva Chocolatier announced the launch of a new refreshing beverage that will delight premium chocolate lovers everywhere: Godiva Trufflelata.
Trufflelata offers a new, fresh twist on the traditional Godiva shake by providing a customized delectable treat experience blended with Godiva premium truffles – it’s a truffle in every sip.
Unique in the frozen beverage category, Godiva Trufflelata is the newest authentic Belgian chocolate offering from Godiva and is available in six delicious flavors, including Chocolate Lava Cake, Salted Caramel, Strawberry Creme, Hazelnut Crunch, Milk Chocolate and OreoCookie. To create the Godiva Trufflelata, the truffle of choice is selected and then blended into the beverage to create a personalized shake. With the blending of these premium truffles, Godiva’s traditional shakes are transformed into a creamy and satisfying frozen treat.
“We are thrilled to announce our new Godiva Trufflelata, giving chocolate lovers of all ages a refreshing, tasty treat just in time for the warm summer months,” said Michelle Chin, Vice President, North America, Integrated Marketing and Communications at Godiva Chocolatier.
“Whether heading to the beach with friends, looking for a quick break from a shopping excursion or in need of an afternoon pick-me-up, our premium chocolate credentials make us the only brand that can offer such a high-quality, hand-crafted beverage that is sure to satisfy any chocolate lover’s craving.”
This new offering demonstrates Godiva’s continued commitment to providing new, interesting and memorable premium chocolate products that consumers can enjoy every day.
Godiva Trufflelata retails in the USA at $6, replacing the existing Godiva shakes line.