KFC Australia has launched a new campaign promoting its lunch value platform via Ogilvy Sydney.
The cheeky spots promote KFC’s 24 nuggets for $10 and lunch for $5 offerings.
Catherine Tan, chief marketing officer, KFC Australia said: “In a category saturated with value offers, we aimed to create a campaign that would express the generosity of KFC’s southern style hospitality. Our position on value is, ‘giving a lot for a little’ and to establish this, we leveraged a common colloquial expression, “Shut Up and Take My Money”, used when something is too good to be true. We truly believe that life should always be finger lickin’ good, so the creative is cheeky and light hearted to remind people to smile and enjoy the moment. The ads will run on FTA TV, STV, Digital, in Stadium and will be in market for at least the next couple of months.”
Derek Green, executive creative director, Ogilvy Sydney said: “The KFC work is ever-evolving as we engage young at heart Australians who want to live their live freely in the way they want to. This campaign is the first of a series for our new value platform, highlighting that KFC offers are so good, you should drop everything and enjoy a finger lickin’ good experience. The first two films play with the popular meme, “Shut up and take my money”, and were created to highlight that the offers are for everyone, from the workplace where a boss wants to win over his staff to a Gran that simply wants to throw a spontaneous pool party with her friends.”
Source: Campaign Brief
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