Greggs launch new campaign

One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus.

The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years.

The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is part of a six-week integrated campaign promoting the company’s meal-deal offers.

It also highlights the scratch card giveaway that takes place with every meal deal purchased until Sunday 3 March. Prizes include instant food and drink at Greggs, or the chance to enter an online draw to win prizes such as a holiday for two to Brazil.

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