Bulldog London Dry Gin, deemed ‘the world’s most mixable gin,’ has signed on with Gruppo Campari for distribution throughout the United States and certain other international markets effective January 1, 2014. Gruppo Campari is a major global spirits company and the owner of iconic brands, including Campari, Aperol, SKYY Vodka, Wild Turkey Bourbon, Appleton Estate Jamaican Rum.
“We are absolutely delighted to announce our partnership with the Bulldog Gin Company. With Bulldog Gin we will become a key player in the attractive super premium gin category in key markets and, last but not least, offer our customers and consumers all, as well as the best, ingredients for the Ultimate Negroni,” stated Bob Kunze-Concewitz, Gruppo Campari CEO.
“Bulldog is super-premium, authentic, of extremely high quality, and emotionally appealing to discerning consumers around the world,” says Anshuman Vohra, Bulldog’s Founder and CEO.
“It is a high honour to partner with a first class organization steeped in such a rich history. This partnership fits well within our global expansion strategy and will help ensure that Bulldog continues to cement its rightful place in the global premium gin scene.”
Moelis & Co. served as exclusive financial advisor to Bulldog Gin.