Gü Shakes up the Dessert Aisle with the Launch of New Mousse Fusions

The pudding purveyors at Gü have used their culinary expertise to develop and launch a new product offering – GÜ Mousse Fusions – three irresistible products that offer one twisted flavour in two sumptuous sensations with a Gü gourmet twist.

The mouthwatering range is available in:

• Sumptuous Chocolate & Toffee Mousse, paired with a Silky Chocolate Crème
• Luscious Mango Mousse with a Punchy Mango & Passionfruit Coulis
• Smashed Strawberry Bubble Mousse, topped with a Strawberry & Tangy Compote with hint of Balsamic

From early June, Gü aims to elevate the mousse segment of the chilled dessert category, addressing an unmet consumer need by bringing a fuller, richer sensorial experience to lighter textures.

The innovative Gü Mousse Fusions range focuses on taking one hero ingredient, mastering it in two ways and injecting an indulgent twist to deliver a more explosive, multi-dimensional taste experience.

The maestros of moments of sweet pleasure haven’t stopped there and have continued the game changing venture with their signature premium packaging style. The eye-catching stacked spherical packaging features an inviting window highlighting the product and is sure to be a show stopper for shoppers.

Supported with a multi-million-pound marketing campaign, Gü Mousse Fusions will be launched on digital and social channels from August, and feature in an upcoming advertising campaign this Autumn.

Gü Marketing Director, Chris Heyn added: “We are very excited to launch our delicious new Gü Mousse Fusions range. The current chilled mousse segment is often characterised by kiddie products, but extensive research has identified a desire for an adult premium permissible dessert.  Gü will solve the consumer trade off between choosing a lighter healthier choice with a lack luster flavour, and a richer fuller indulgent dessert with our new Gü Mousse Fusions. This product will deliver the delicate balance of lightness of texture and explosions of multi-dimensional flavour, suitable for the adult pallet. With a heritage in innovation and raising the ‘dessert’ bar  we want to continue to lead innovation and we believe Gü Mousse Fusions has the potential to redefine the category, like we did in 2003 with the introduction of our ramekins.”

The Gü Mousse Fusions range is available exclusively at Tesco from 5^th June before rolling out in most major supermarkets from mid-July (£1.80 RRP).

Source: Gü

  Chocolate, dessert, Gü Puds, Mango, Mousse Fusions, New Flavours, Passion Fruit, Product Launch, Retail, Strawberry, Tesco, UK