Havas New York Sends ‘The Most Interesting Man in the World’ to Space

Beer brand Dos Equis’ latest spot “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond” showcases the brand’s favorite individual as he bowls, canoes, and even goes to space.

The spot’s narrative details fun facts about the face of Dos Equis, such as “his fortune cookies pre-read ‘congratulations’” and “he can slam a revolving door,” of course ending with “he is the most interesting man in the world.”

The spot, created by agency Havas Worldwide in New York, is not part of a larger campaign but is the brand’s first commercial of 2015.

In October of 2014, Dos Equis launched their fall campaign “Masquerade,” which brought fans a virtual reality experience via the Oculus Rift Dev Kit II and the Samsung Gear VR. The experience allowed users to attend a masquerade as the most interesting man’s guest of honor.

The brand also created a parallel experience for fans everywhere with an interactive digital video that let fans help the most interesting man find his “little black book.” The campaign concluded with a masquerade party in New Orleans and an appearance of the man himself.

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