Supporting avant-garde artists is a longstanding part of Hennessy’s identity. As part of the Hennessy V.S Limited Edition series, the House’s artistic partnerships have celebrated urban culture and contemporary creation for nearly a decade, as internationally acclaimed talents including Vhils, JonOne, Ryan McGinness, Shepard Fairey, Os Gemeos and Futura have rendered their vision of the House’s history in a fresh light.
The 2019 Hennessy V.S Limited Edition collaboration with Argentine-Spanish contemporary artist Felipe Pantone marks the brand’s ninth artistic partnership with an art world pioneer.
A leading name on the contemporary art scene, Felipe Pantone has achieved star status without ever publicly revealing his face, a feat that makes him all the more iconoclastic. His unique style stands at the intersection of vintage typography, optical art and kinetics, while his visual language resonates in a collision of mesmerising colour, bold graphics and 3D illusions. Through his technique, the artist demonstrates an appreciation of both history and the transformative nature of technology.
The roots of the 2019 Hennessy V.S Limited Edition collaboration took hold during Felipe Pantone’s first visit to Cognac, France, where a conversation with 8th generation Hennessy Master Blender, Renaud Fillioux de Gironde, brought home the similarities between Cognac-making and the artist’s own creative process.
Honouring the past with a forward-looking sensibility was a natural theme, and ultimately opened up a new dimension for Hennessy: for the first time ever, the House has commissioned two original artworks to accompany a creative collaboration that Felipe Pantone describes as “Remixing the Present.”
“Whether it’s in art or in Cognac-making, you need to appreciate the past but at the same time it’s important to constantly reinvent yourself if you want to keep the flame alive,” the artist observes. “My work is informed by the past, but it’s totally contemporary. I like to transcend time through an unexpected experience that you can only have through art. I’m always trying to jump on the next wave, to innovate.”
In Hennessy’s archives, Felipe Pantone gleaned ideas from old labels and advertisements, antique bottles and packaging, and the three-star motif once used by Maurice Hennessy. Merging these with his own signatures, such as the lightning bolt, resulted in a dynamic piece of original artwork and an apt metaphor for Hennessy’s ability to capture momentum through the centuries. The work, entitled “W-3 Dimensional Three Stars”, is reprised on the Hennessy V.S Limited Edition by Felipe Pantone bottle label.
Hennessy will celebrate the collaboration with Felipe Pantone with special events in select cities around the world, including New York City on July 16, 2019 and ComplexCon Chicago on July 20-21, 2019.
The Hennessy V.S Limited Edition by Pantone, approximately $32 (750ml), will be available for purchase starting in July at fine retailers US-wide.