In 2012, Hennessy introduced the world to the Wild Rabbit – a metaphor for one’s inner drive to succeed – through its immersive “Never stop. Never settle.” campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu.
This year, Hennessy and Droga5 juxtapose three men from different eras with their own relentless pursuits in “The Man Who Couldn’t Slow Down” – the story of 1920s speed record chaser, Sir Malcolm Campbell. Campbell broke the world land-speed record 9 times, shattering the 300mph speed barrier in the process.
The campaign’s hero 90-second film features a historic interview recording of Austrian psychiatrist, Viktor Frankl. Author of acclaimed memoir, Man’s Search for Meaning, Frankl is heralded as discovering the belief that humans are motivated by the unrelenting need to find meaning in life.
The campaign also includes a 60-second version of the film narrated by Hennessy brand ambassador, Nas, who will also feature in upcoming print work.