Hennessy Highlights Historic Cycling Champion Marshall ‘Major’ Taylor in Latest Campaign by Droga5

Hennessy Highlights Historic Cycling Champion Marshall ‘Major’ Taylor in Latest Campaign by Droga5

 Even if you are a cyclist, you may not recognise the name Marshall ‘Major’ Taylor. Cognac brand Hennessy, however, is bringing back the memory of the man who was at one time the world’s best bicycle racer. Hennessy has launched ‘Major,’ the fifth instalment of the brand’s ‘Wild Rabbit’ campaign. The creative, by Droga5, […]

Hennessy V.S & Nas Catch A Wild Rabbit “Ride” In Latest Ad

Hennessy V.S & Nas Catch A Wild Rabbit “Ride” In Latest Ad

Hennessy V.S, one of the world’s leading Cognac brands, continues to break the mold with new national TV in the US and digital creative for the ‘Never stop. Never settle.’ campaign. This is the latest in Hennessy’s award-winning creative centered on the notion of pushing the limits of one’s potential, which uses the Wild Rabbit […]

Hennessy Introduces ‘The Man Who Couldn’t Slow Down’

Hennessy Introduces ‘The Man Who Couldn’t Slow Down’

In 2012, Hennessy introduced the world to the Wild Rabbit – a metaphor for one’s inner drive to succeed – through its immersive “Never stop. Never settle.” campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu. This year, Hennessy and Droga5 juxtapose three men from different eras with their own relentless pursuits in “The Man […]