Integrated agency ignis has unveiled its first work for Asahi UK after its pitch win earlier this year. Fuller’s London Pride, the flagship beer of the Griffin Brewery brewed in Chiswick, celebrates its 60th anniversary this year and in recognition of this, ignis has executed a takeover of the Old Street Digital Canvas.
Consumers who pass the Old Street roundabout will get to see one of London’s most loved brands celebrated in high-def glory. This kicks off the wider anniversary campaign, with activity planned over the coming month.
Lesley Stears, London Pride Marketing Manager, says: “For 60 years, London Pride has been a part of this great city, and we wanted to celebrate that, and those who have been a part of its journey.”
Stephanie Whitaker, ignis MD, says: “I’m delighted that our first work for Asahi is for such an iconic brand as Fuller’s London Pride. The takeover of the Canvas ad space speaks to the belief Asahi UK has in this phenomenal brand.”
Nick Peters, Executive Creative Director, says: “Fuller’s London Pride has been part of the fabric of our capital’s pubs for generations. This campaign is a fitting celebration of that heritage. Simply showcasing where it has been brewed, served and enjoyed for 60 years.”