“We have been receiving good response from customers ever since the Wild Tiger Rum has been introduced into our duty-free stores,” said Prouds DFS manager, Ashwin Chand. “Available in 700ml striped bottles since December 2016, the Wild Tiger Rum is retailing at FJ$47.85 per bottle and FJ$89 for two bottles.”
Produced in Kerala state of Southern India, Wild Tiger Rum is not only unique in terms of its avant-garde packaging but also for the liquid inside.
Wild Tiger is India’s first rum to be produced from a blend of molasses and cane juice, giving it enticing aromatic notes and depth in flavour.
One of the most distinctive aspects of the Wild Tiger’s packaging is the different stripe designs of each bottle which ensures that no two bottle designs are alike, making each bottle unique to its owner or gift recipient.
The brand was conceptualized and is owned by Indian drinks entrepreneur Gautom Menon, who is very passionate about the welfare and survival of wild tigers in the country.
As a part of its core corporate social responsibility policy – the brand donates ten percent profits towards Tiger Conservation in South India where they have set up their own non-profit initiative called Wild Tiger Foundation (WTF) which works with other established wildlife establishments and prominent tiger experts to save tigers and its habitat in Southern India.
Source: Wild Tiger Rum