M&M’s Crispy is coming back, and Mars Chocolate North America unveiled the latest in a string of star-studded special deliveries to fans as a way to say thanks for their undying passion for M&M’s Crispy. This time, pop singer Sanchez returned to her hometown of Chula Vista, CA, to do some “Crispy Caroling.” The songstress surprised fans, friends and family, stopping door to door with classic holiday carols and a taste of M&M’s Crispy before it reaches full national distribution in January.
In October, Mars Chocolate North America announced that, after a decade of petitions and pleas from fans, the company is officially bringing back M&M’s Crispy. The chocolate candies feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is featured in a new, eye-catching, bright green bag.
Throughout the fall, M&M’s Brand has been honoring the M&M’s Crispy fans with special deliveries:
- On Halloween, M&M’s Brand transformed a fan’s suburban Chicago home into the only house in the country with M&M’s Crispy to give to trick-or-treaters, with a surprise delivery featuring Chicago basketball legend Scottie Pippen.
- In November, a fan who said she wanted M&M’s Crispy “faster” received a speedy delivery with the help of Kyle Busch, the talented driver of the No. 18 M&M’s Toyota Camry.
- Earlier in December, Vanessa Williams – television, Broadway and music superstar, as well as the voice behind M&M’s Brand character Ms. Brown – joined the brand at M&M’s World New York to celebrate the first batches of M&M’s Crispy available on store shelves.
M&M’s Crispy will be widely available at retailers beginning in January 2015 in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.).
M&M’s World stores in Las Vegas, Orlando and Henderson, Nevada, will host special M&M’s Crispy sampling opportunities throughout the month of December before the product becomes widely available in the US, in January.