JWT & Nestle ‘Bake The World A Better Place’


New from Nestle Toll House is a spot sure to melt the hearts of audiences everywhere. The spot, edited by Cut+Run’s Gary Knight for agency JWT and Hungry Man director Robert Nylund, is a smile-inducing anthem that calls for people everywhere to “bake the world a better place.”

Wonderful moments, from slightly uncomfortable to spontaneous and celebratory, are elevated with the simple act of baking and sharing. As the voice-over orates: “You can heal a broken heart with a Bundt cake, bridge a divide with a fresh-baked brownie” and encourages everyone to “take a break from Facebook and crack open a cook book.”

Delicious advice, indeed.

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