Healthier snacking pioneer broadens revolutionary range with bold new flavour
Kallø, the UK’s number one jumbo rice cake brand owned by Ecotone, has added a third Mini Veggie Cakes SKU to its best-selling range.
NEW Sea Salt & Cider Vinegar is already an award-winning flavour in Jumbo format – following Great Taste Awards success this year, and is now launching in a single-serve bagged format.
Made from natural plant-proteins including lentil and pea, the tasty and nutritious snacks are HFSS-compliant, vegan, gluten-free and are ideal for on-the-go.
Kallo Sea Salt & Vinegar Mini Veggie Cakes will be initially available in Waitrose stores nationwide from 25th August, at £0.99 RRP.
The launch comes after the brand debuted its innovative Veggie Cakes range back in 2020, helping to meet the needs of consumers looking for more nutrition out of their snacking products. This continues to rise, as sales of healthier savoury snacks have surged by 33.6% in the past year1. Kallø continues to support the broader family audience with convenient, portion-controlled, delicious additions to lunchboxes for all the family.
Meeting increased demand for functional ingredients in snacks, Veggie Cakes are supporting busy consumers with better nutrition: with six out of 10 searching for more healthy snacking options in store2.
Kallø initially extended the Veggie Cakes range into bagged snacking format last year with two delicious flavours: Beetroot & Balsamic and Caramelised Onion Chutney.
Adele Ward, Kallø Marketing Director at Ecotone UK, said: “At Kallø, we’re focussed on creating natural products that don’t compromise on taste. Food that is better by nature, doesn’t have to be boring. Already, Veggie Cakes have transformed the category with vibrant flavour and an unforgettable crunch. Now, with Sea Salt & Cider Vinegar joining the Mini Veggie Cake range, more consumers can enjoy the much-loved tangy flavour while upping their plant-based proteins. The range is performing incredibly well with an increasing number of younger, more health-conscious consumers seeking healthier choices and packing their own lunches. We’re confident this new addition will continue to build incremental sales for the range.”
For the first time, both the Kallø Mini Veggie Cakes in Sea Salt & Cider Vinegar and Beetroot & Balsamic will be launching into Waitrose’s premium Meal Deal offer from 31st August.
Veggie Cakes formulate Kallø’s wider mission to prove that healthy food products can be vibrant and full of flavour, breaking out of the monoculture with more alternative ingredients. By using more nutritious ingredients in snacking, Kallø is offering a point of difference in the category.
A B Corp brand, Kallo is committed to food that is better by nature, aligned with its parent brand Ecotone – Europe’s largest organic and natural food company.
Source: Kallø
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