Karmarama Creates Craft Beer Brand to Raise Money for Cancer Charity

2Finger5A group of seven creatives from the London-based ad agency Karmarama have found an awesome and unconventional way to contribute to the fight against prostate cancer.

Inspired by their passion for craft beer, they have established Two Fingers Brewing Co. and created “Aurelio”, a non-profit craft beer—all profits from its sales will go to Prostate Cancer UK.

2Finger1Naturally, the team has designed the beer’s branding and packaging on its own. The logo features a hand pointing with two fingers, which represents “an oath to better beer”. The tactile matte black finish of the bottle makes it easier to grip when wet.

Brewed at Hepworth & Co. brewery in Sussex, Aurelio—which means “golden” in Latin—would be sold exclusively at Tesco.

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