In partnership with Toys for Tots and treat-maker extraordinaire Misterkrisp (aka Jessica Siskin), Kellogg’s Rice Krispies is encouraging families to embrace this season of giving with the Rice Krispies “Treats 4 Toys” program. For every Rice Krispies treat they make and share using #Treats4Toys, Rice Krispies will donate a gift to Toys for Tots to help bring a little joy to a child in need.
“We are delighted to again be partnering with Kellogg’s to help bring joy to so many less fortunate children this year,” said Henry P. Osman, president and CEO, Marine Toys for Tots Foundation. “Seeing the look on a child’s face as they unwrap a new toy over the holidays is the ultimate gift.”
To help spread the “Treats 4 Toys” message and inspire even greater creativity this year, Misterkrisp is reinventing the quintessential New York City holiday window display, bringing it to life like only she can with the endless possibilities of Rice Krispies treat creations.
She’ll also provide simple tips, making it easy for families to recreate her treats at home, all while teaching their kids the true meaning of giving. New Yorkers can check out the display at 225 East 57th Street from Dec. 8 to 9.
“Rice Krispies is the inspiration behind my treats, so for obvious reasons, this partnership is the perfect match,” said Siskin. “I couldn’t be more excited about teaming up with Kellogg’s again to not only share the endless possibilities of Rice Krispies for a good cause, but also to have the opportunity to put a new spin on such a beloved holiday tradition with a Rice Krispies-made window display. It’s a dream come true!”
Every treat counts with Treats 4 Toys – from the simple, to the awe-inspiring