KFC Is Making Sunscreen That Smells Like Fried Chicken

But you can’t eat it.

If you’ve ever thought to yourself, “It’s great that this sunblock is keeping me from getting a sunburn, but I wish it would make me smell like a 12-piece bucket,” have we got news for you.

KFC YUM  is now making “Extra Crispy Sunscreen.” According to the fast food company, when you go out in the sun wearing this SPF 30 lotion, it smells just like fried chicken.

“We’ve had a lot of fun with our Extra Crispy Colonel campaign this summer and the sunscreen idea seemed like a natural fit,” a KFC spokesperson told Fortune. “Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which makes the smell in our restaurants unparalleled. The Extra Crispy Sunscreen is a fun way to leverage that with our fans.”

But for those of you who can’t get enough of a good thing, be warned: Extra Crispy Sunscreen does not taste like fried chicken. It is not edible. In fact, you should never eat sunscreen, no matter what it smells like.

KFC was offering 3,000 bottles of sunscreen for free on its website, but a bunch of people who really want to smell like fried chicken have already depleted the supply. At this time, the company has no plans to make the product available for purchase.

This is the second time in just a matter of months that KFC has created an absurd lifestyle product. Fortune reported in May that the chicken chain is also making chicken nail polish. Unlike the sunscreen, it is edible and it does taste like chicken, giving an entire new meaning to the tagline, “Finger Lickin’ Good.”

Source: Fortune

  Advertising, Chicken, Food, KFC, KFC YUM, Marketing, Promotions