Kraft Turns Fans in Families

CP+B have launched a campaign for Kraft Macaroni & Cheese at www.NoodleReunion.com where each day they reward everyone that shares a particular last name with free Macaroni and Cheese.

Kraft wants to enhance this family feeling of Macaroni & Cheese with its own kind of reunion. One filled with the same amount of love, but compiled of their fans near and far who share something very similar. Something that makes even strangers feel like a family.

Introducing Noodle Reunion. Throughout the first two weeks in October, Kraft Macaroni & Cheese will be choosing a random last name each day and, at NoodleReunion.com, rewarding fans that share the last name with a coupon for a box of Kraft Macaroni & Cheese.

For instance, if the lucky name of the day is “Johnson”, everyone with that last name will be able to score some ooey, gooey deliciousness. Each day a new last name will be selected, and a huge new family will be reunited over their love for Macaroni & Cheese.

  Advertising, Campaign, CP&B, Family, Food, KRAFT, Last Name, Macaroni & Cheese, Noodle Reunion, Promotion