Kraft has launched an amusing new campaign to promote Devour–its line of frozen meals that it claims is ‘#FoodYouWantToFork’.
Developed by Publicis Seattle, the clever wordplay comes accompanied by a steamy spot called ‘Pool Boy’ that does a naughty take on its otherwise innocent, creamy ‘Chicken Enchiladas Suiza’.
It’s other ad titled ‘Lunch Spank’ is an entertaining, literal translation of its title to screen.
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