Lipton Iced Tea launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
Behind–the–Scenes of the Carl & Stu Chronicles
Serving as creative director allowed Bell to explore the artistic side of production and help shape the film series‘ message of positivity.
“In the series, Carl and Stu remind us that we need to break out of our routines and embrace positivity and our passions in life,” Bell said. “I‘m proud I could bring my creative point–of–view and a little sense of humor to this project.”
The first video in the Carl & Stu Chronicles, “A Princess Ride,” illustrates how the duo flawlessly tackles their boss’ quirky to–do list, much to his surprise and pleasure. Two more videos will be released later this summer. All videos will be posted to BeMoreTea.Tumblr.com.
“Kristen was so invested and involved with the program from the beginning, helping to develop Carl and Stu’s personalities, contributing to video scripts and bringing ‘Win an Extra SUNday’ to life for consumers,” said Linda Bethea, senior director of marketing, Pepsi Lipton Partnership. “Lipton Iced Tea wants to help revitalize fans and encourage them to embrace all of life’s possibilities, and Kristen really helped bring this concept to life in each video.”
Carl and Stu are also encouraging consumers to participate in the “Win an Extra SUNday,” promotion, which runs from May 16 to Sept. 6. To enter, consumers visit LiptonSUNday.com and enter codes found under caps of specially–marked Lipton bottled iced tea varieties, like Peach Iced Tea and Diet Green Tea with Citrus. Instant winners will earn minutes, which count toward having Lipton complete a task on their have–to–do list.
Consumers who earn minutes from Lipton Iced Tea can choose which tasks they want checked off their have–to–do list, from researching airfare and vacation spots online to mowing the lawn or doing laundry.