Leerdammer, a leading brand in the sliced natural cheese segment, is launching a ‘Love Me or I’m Free’ promotion for its Original and Light 160g Slices. The activity will encourage trial and drive growth into the £12million natural slices category which has enjoyed solid growth of 9.2% in the last year.
Rolling out across all channels from October, the on-pack promotion gives consumers the chance to try Leerdammer Slices with the confidence of a full refund if they are not 100% satisfied.
Steve Gregory, Bel UK Marketing Director, says: “We are so convinced of Leerdammer’s superior taste that we are putting our money where our mouth is and offering a money-back guarantee. When consumers try Leerdammer they love the taste and so this promotion has been developed to help overcome shoppers’ lack of familiarity with the brand and drive long term sales growth.”
“This promotion is a really proud and confident way of showing shoppers that our products deliver. This campaign injects personality into the brand and will really make Leerdammer Slices stand out in the cheese aisle,” added Steve.
Leerdammer has had a fantastic start to the year with its Leerdammer Toastie scooping the highly coveted Product of the Year award in the cheese category. The brand has also seen a sales uplift of 16.7% within the slices category in the last 12 months.