Norseland unveils new branding created by Madeyoulook for its leading spicy cheese, Mexicana

Norseland unveils new branding created by Madeyoulook for its leading spicy cheese, Mexicana

Norseland, the number one British blended cheese supplier, has redesigned its Mexicana cheese brand logo and packaging, to better reflect its consumers’ zest for life and thirst for new experiences. Norseland retained Madeyoulook brand design consultants for the rebrand, and is delighted with the way the agency delivered on the brief and the results. The […]

Limiano launches into the Portuguese snacking industry with new design by Lewis Moberly

Limiano launches into the Portuguese snacking industry with new design by Lewis Moberly

Market-leading Portuguese cheese brand, Limiano, launches its first range of snack pots, Pausa, featuring structural and brand design, by award-winning design agency, Lewis Moberly. A new market for Portugal Lewis Moberly was challenged by Bel Groupe Portugal to help create a new category in the Portuguese snacking market. Limiano Flamengo cheese slices are #1 in […]

Sainsbury’s chooses Biotiful Dairy for cheese Hotspot

Sainsbury’s chooses Biotiful Dairy for cheese Hotspot

Biotiful Dairy, the UK’s #1 Kefir Brand, is delighted to be part of Sainsbury’s new cheese aisle hotspot. From the 29th July the hotspot, along with aisle fins and shelf stripping, will go into 101 top Sainsbury’s stores for 7 weeks. Biotiful kefir cheese brings something new & exciting to the cheese category which is […]

Boursin Says Bonjour To Honest Burgers In A Flavoursome First

Boursin Says Bonjour To Honest Burgers In A Flavoursome First

Boursin, the No.1 Indulgence cheese brand], has announced a flavoursome first, with an exciting new premium burger restaurant brand partnership, as British burger brand Honest Burgers launch the ultimate Boursin burger! Building on the success of last year’s summer campaign, which drove +9% value sales growth (vs 1YA[ii]), this year’s “We Summer, Oui Boursin” campaign continues to showcase […]

Dive into Cheese-Fuelled Mania in ROTHCO’s Mind-Bending New Strings & Things Advert

Dive into Cheese-Fuelled Mania in ROTHCO’s Mind-Bending New Strings & Things Advert

As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]

Above+Beyond and Yonder Create More Cheesy Dreams for Pilgrims Choice

Above+Beyond and Yonder Create More Cheesy Dreams for Pilgrims Choice

Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]

Initials Launches ‘It’s Got To Be Galbani’ Come Dine With Me Sponsorship

Initials Launches ‘It’s Got To Be Galbani’ Come Dine With Me Sponsorship

Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]

ELVIS Dares to Rebrand Household Favourite as “Dareylea”

ELVIS Dares to Rebrand Household Favourite as “Dareylea”

Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]

Sargento Launches the World’s Slowest Pizza Delivery

Sargento Launches the World’s Slowest Pizza Delivery

Sargento Foods is bringing premium aged cheeses to the shredded cheese category for the first time with the launch of its new Reserve Series. So, to help spread the news and give consumers the opportunity to taste this new specialty cheese, they’re delivering pizzas, for free, with the World’s Slowest Pizza Delivery. There’s only one catch. […]

Initials Launches French Fantasy Campaign for President Brand

Initials Launches French Fantasy Campaign for President Brand

Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]

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