Mini Babybel Introduces Fun Character In New TV Campaign

Mini Babybel Introduces Fun Character In New TV Campaign

Mini Babybel, one of the UK’s cheese snack favourite, is back on TV screens with a brand new and highly-engaging advertising campaign. On air from the end of May, the new creative by Y&R Paris sees the brand unveil ‘The SuperCheese’ – a talking Mini Babybel superhero character that will strengthen the emotional connection with […]

Mini Babybel Singles Out Convenience Sector With New Format

Mini Babybel Singles Out Convenience Sector With New Format

Bel UK is tapping into the fast-growing food-to-go market this autumn with the launch of Mini Babybel Single – an individually wrapped and barcoded portion of the cheese snack in shelf-ready packaging, set to boost sandwich fixture sales for retailers. With more than 50% of Mini Babybel consumption already coming from lunch out of the […]