Les Grands Chais de France has injected the joys of Summer into our supermarket shelves after securing over ten new listings across three of the UK’s major supermarkets. The seasonal shift will echo across aisles as retailer’s wine choices are refreshed to reflect the warmer weather.
New listings from France’s biggest exporter of wine include a selection of French wines that reflect both seasonal drinking habits and current trends such as the demand of chill-able reds (Moillard Bourgogne Gamay, £14 (current offer £11), Morrisons), reds for the arrival of BBQ cooking (Calvet Prestige Bordeaux Merlot Cabernet Sauvignon, £8 (current offer of £6.50), Morrisons), the rocketing popularity of Crémant as the excellent value alternative to Champagne (Louis Couturier Crémant de Bordeaux, £12, Morrisons) and widened categories of rosés (Instant Gris Rosé, £8, Morrisons) as they select the “grey rosé” variety*.
“We are proud to be able to offer the UK’s largest supermarkets the choice, volume and quality they require to deliver to their customers this Summer” says Mathieu Bechtel of GCF. “The new listings showcase a broad variety of our styles of wines and we look forward to the seasons evolving alongside our offerings to the major retailers.”
The new listings see Tesco add to the popular La P’tite Pierre VDF brand. La P’tite Pierre red caught wine expert Victoria Moore’s attention as “impressive for the price” at £7 and Tesco customers clearly agree as the supermarket giant completes the range offering red, white and now La P’tite Pierre Rosé (£7 (Clubcard offer £6)).
Asda has taken on two new rosé listings; Screaming Devil Côtes de Provence Rosé (£12) supported by an in-store visibility campaign with Hotspot activity across 220 stores, alongside Fleurs de Prairie Luberon Rosé (£10), recently announced as 2023’s fastest growing French rosé with 40% growth from previous year (Data IRI 2024).
Morrisons exclusively launched the new Nectar & Nature Rosé (£7.50) as well as listing the Instant Gris Rosé (£7.50); both excellent value wines priced below £10. The retailer has also expanded their existing listings of Moillard with the addition of Bourgogne Chardonnay with its gorgeous aromas of fruit and white flowers and full-bodied slightly buttery mouthfeel (£14).
In addition to the alcohol listings Summer will see the official launch of the latest member of the Nozeco family; Nozeco Spritz (£4). There are now five varieties of the UK’s leading alcohol-free sparkling wine brand with Nozeco, Nozeco Rosé, Nozeco Peach Bellini and Nozeco Buck’s Fizz being joined by Nozeco Spritz. Add to ice for a fresh take on Nozeco with subtle citrus aromas thanks to the addition of natural orange and grapefruit flavours.
Source: GCF Group
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