McDonald’s Burgers Creatively Broken Down Into ‘Pantone Swatches’

McDonald’s has worked together with Leo Burnett Dubai to come up with an eye-catching campaign.

Taking reference from the Pantone colour chart, the agency has broken down some of McDonald’s signature burgers, and placed each ingredient on “swatches” labeled with their names.

For example, the McChicken consists of sesame seed bun, mayonnaise, lettuce, a McChicken patty and a bun, arranged accordingly in its serving order.

  Advertising, Asia, Colour Chart, Creative, Fast Food, Leo Burnett Dubai, McDonalds, Pantone Swatches, Signature Burgers