McDonald’s Miniature Delivery Car Gives Out Drinks To People During Heatwave

http://www.youtube.com/watch?v=QN8xiwybH2g

As Canada experienced an intense heatwave this summer, the agency Cossette came up with a way to help people cool off while advertising the Golden Arches at the same time.

The creative team created a McDonald’s delivery car, and used this miniature vehicle to give free drinks to passers-by, beach goers, and any person who wants a cool refreshment.

Although some were skeptical at first, they soon warmed up to the idea and accepted the drink.

  Canada, Cossette, Delivery Car, Fast Food, Food & Beverage, Heatwave, Innovation, Marketing, McDonalds, Miniature, Promotion