Twelve years after Napoleon Dynamite won our hearts with his dexterous dancing skills in the film that shares his name, he’s teaming up with his old pal Pedro to make a commercial for — what else? — tater tots.
Following the “Whopperito” and those infamous Cheeto chicken fries, Burger King is now offering cheesy tater tots and they enlisted Napoleon Dynamite (Jon Heder) and Pedro (Efren Ramirez) to recreate their memorable cafeteria scene from the movie in one of their restaurants.
In the clip, Heder asks Ramirez for one of his tater tots before proceeding to steal all of his tots; unfortunately for us, Heder doesn’t put them all in his pocket as Napoleon did in the film.
The point, of course, is to let consumers know that their demands for the return of Cheesy Tots have been heard.
“Fans have been craving the return of Cheesy Tots for some time now,” Alex Macedo, president of North America at BK, said in a statement. “So we wanted to give loyalists a holiday surprise after we heard so many of their requests. Now they’ll be able to warm up to these cozy cheese and potato bites this holiday season.”
The 30-second spot, from agency Code and Theory, employs the same kind of dumb yet charming delivery that made the film a hit.
Client: Burger King
Head of Marketing: Ricardo Azevedo
Media, Advertising and Communications: Adam Gagliardo
Media: Diego Suarez
Integrated Marketing: Dylan Stopper
Agency: Code and Theory
Group Creative Director: Brad Dixon
Creative Director: Gino Carolini
Associate Creative Director: Mike Latshaw
Senior Copywriter: Conor Champley
Senior Art Director: Jeremy Stein
Art Director: Dan Nosonowitz
Visual Designer: Riley Walker
Photographer: Stas May
Associate Strategy Director: Kelly Meyers
Senior Social Strategist: Jessie Blalock
Junior Community Manager: Hallie Martin
Group Account Director: Jill Bernstein
Executive Content Producer: Jeremy Fox
Senior Producer: Remya Rajagopalan
Partner: Steve Baer
Partner, Director of Client Services: Dotty Giordano
Production Company: Honor Society
Director: Lucas Spaulding
Executive Producer, Managing Partner: Megan Kelly
Producer: Shanah Blevins
Director of Photography: Kris Kachikis
Editing Company: No6
Editor: Lucas Spaulding
Assistant Editor: Brian Meagher
Producer: Yole Barrera
Audio: Mr. Bronx
Mixer: David Wolfe
Producer: Claudia Gaspar
Source: Time Magazine