Nektar Naturals and Whole Foods Market Partner Together to Launch Nektar Honey Crystals – Honey Without the Sticky Mess!

Nektar Naturals announced the launch of Nektar Honey Crystals in 41 Whole Foods Markets in the Mid-Atlantic region including stores in DC, KY, MD, NJ, OH, PA, and VA. Nektar Honey Crystals are a 100% all-natural granulated honey product available in convenient packets. Nektar Honey Crystals provide the taste and benefits of traditional honey, but without the sticky mess.

“We are excited to partner with Whole Foods Market as part of our launch strategy in introducing Nektar Honey Crystals,” says Jeremy B. Edelman, founder and president of Nektar Naturals Fine Foods. “Partnering with such a great supermarket gives us an opportunity to deliver a new alternative to other sweeteners and provide consumers with a unique solution to the messy honey bear bottle,” says Jeremy.

Nektar Honey Crystals are versatile and can be added to your favorite foods or beverages such as hot or iced tea, oatmeal, Greek yogurt, fruit, or as a dry rub on meat or fish. The delectable crystals are a healthier alternative to refined or artificial sweeteners; there are no additives, artificial colors, flavors, or preservatives. One packet equals one level teaspoon of liquid honey, and has only 12 calories. Nektar Honey Crystals are fat free, naturally gluten free, GMO free, heat stable, and certified kosher (pareve).

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