Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October.
The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider the unparalleled unique qualities that Nespresso offers to make every coffee moment incomparable. ‘What Else?’ encapsulates all of the elements that combine to create the ultimate coffee experience – everything from the unique approach to sustainable coffee, the unparalleled coffee quality through to the unsurpassed deep coffee expertise, stylish boutiques and innovative services and much more.
Nespresso’s Chief Customer Officer, Alfonso Gonzalez explains: “We are delighted that Jack Black is featuring in our tenth communication campaign, which focuses on his discovery of the ‘Nespresso difference’, with the guidance of the ever smooth Clooney. Together Jack and George are a dynamic duo, adding even more fun and humour to this year’s campaign which we think will appeal to Club Members and coffee lovers alike. There are many things we do at Nespresso to create the ultimate coffee experience, and this year we wanted to prompt people to think about what makes Nespresso different and unique to them, which is perfectly summarised in ‘What Else’.”
The phrase ‘What Else’ featured in the first ever George Clooney commercial in 2006. Many Hollywood heavyweights have joined George Clooney over the years to continue the saga including John Malkovich, Matt Damon and most recently, Jean Dujardin.