Nestlé aims to build on the success of one of its fastest-growing brands with the launch of ‘coffee shop at home’ system Nescafé Dolce Gusto in Australia.
The roll-out reflects increasing consumer demand worldwide for Nestlé’s innovations in systems technology, including Nespresso premium portioned coffee and Special.T premium portioned tea.
Nescafé Dolce Gusto, which makes 30 different hot and cold beverages including cappuccino, hot chocolate and iced tea, achieved global sales of almost CHF 600 million in 2011.
Its launch in Australia comes two months after Nestlé announced the roll-out of Special.T to five new countries in Europe.
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