Soup pioneer New Covent Garden Soup is introducing a limited edition Thai Style Broccoli and Ginger variety with Valentine’s Day in mind.
Made with a delicious mix of well documented aphrodisiac ingredients and Thai spices, the soup is perfect for consumers seeking to celebrate the most romantic of months. The limited edition aims to help retailers accelerate sales further in a key month for the soup category; a period which in 2015 saw the highest category sales of the year – equal to that sold in June, July and August combined.
In addition to meeting the demand for seasonal Valentine’s messaging, the limited edition taps in to one of the key trends currently fuelling the growing fresh chilled soup market; quality ingredients, a focus on health and new ‘exotic’ flavours.
Jeremy Hudson, CEO, The Hain Daniels Group commented; “NPD and healthy ingredients are contributing to a simmering fresh soup market. this limited edition will help retailers in a major month for the category, as well as meet consumer demand for new and exciting flavours.”