Niente Di Meno Che Perfetto! ‘Nothing Less Than Perfect’

Fun Agency have recently completed the brand look and feel for Perfetto Italian Gin, from Continental Wine and Foods. Fun Agency created a clear proposition, look and feel and full range of campaign assets to help communicate the brand.

Paul Alexander, creative partner at Fun said ‘Perfetto is produced inland, and we wanted to make sure we differentiated from other Italian Gins such as Malfy, who’s focus is purely mediterranean. We wanted to make Perfetto more urban, more cosmopolitan.’

Fun commissioned the Italian illustrator Riccardo Guasco, who has produced many fantastic Illustrations and campaigns for the brands such as Martini, The New Yorker, Rapha and Moleskine. Photography was shot by Heidi Coppock Beard. Food and drink styling by Tom Guise. 

Sarah Alexander added ‘ The lively eye catching colours of Perfetto Gins and the passion, and flare of Italians and their gusto for life, food and drink needed to be matched in the brand look and feel and brand tone of voice.’

Fun Agency is based in Leeds and specialises in creating brand defining ideas. Working across a wide range of food and drink clients. It was founded by husband and wife duo Sarah and Paul Alexander. 


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