This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and unique wine style.
An alluring journey into Enchanted Nature resumes the whole concept of their inspiration “where everyday life – the essence of enchantment – is suspended in the realms of our subconscious and our imagination, which is projected into our own interpretation of nature and the art within life”.
Taking a prestigious cuvee Belle Epoque as a starting point, Warren du Preez and Nick Thornton Jones made a whole world out of it, where each element, the model, the light, the garden is interpreted relying on the different facets of the brand’s heritage. Each detail, from the choice of the dress to the mood of the set scene is inspired by enchantment and freedom.
Digital users will be able to live the enchanting experience of Perrier-Jouët on the brand new website. Relying on the major assets of this modern website – full screen pictures, trailer video, animated hot spots – Warren du Preez and Nick Thornton’s result confirms their more painterly than photographic approach.