Pop-Tart Beer is the Latest in the Breakfast Food Brew Craze

c_limit,q_80,w_720_http_images-origin.playboy.com_ogz4nxetbde6_1AOIKBLkUYGgk6KE0IYmmC_b40fb489df51cd9067ef9e7a9a6ae2c3_main_toaster-pastry-beerSan Francisco brewer 21st Amendment has taken a swig out the breakfast craze, that includes Count Chocula beer and HefeWheaties, with its creation of Toaster Pastry, an ode to Pop-Tarts.

Fortune reports that the Indian Red Ale was made to honor the former Kellogg Co. factory that used to operate at the site of the brewer’s recently opened facility in San Leandro, Calif.

This week, General Mills announced that it will supply Colorado’s Black Bottle Brewery with all the Count Chocula it needed for the latest in its Cerealiously line.

Last year, the brewery made headlines for buying up nearly all the boxes of the cult cereal when they first made the beer. Cerealiously line of beers has previous included Honey Bunches of Oats, Golden Grahams and Cinnamon Toast Crunch. And last week, Wheaties, also a General Mills brand, announced it had partnered with a Minnesota brewer to create HefeWheaties.

Fortune said that Toaster Pastry will be released at the opening the brewery’s new facility on Aug. 29. and will come in at 7.6% alcohol by volume, available in 19.2 oz. cans.


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