Fibre One boosts functional snacking portfolio with NEW protein platform

Fibre One boosts functional snacking portfolio with NEW protein platform

The UK’s leading weight management snack bar brand, Fibre One from General Mills, has today announced it is broadening the functional health benefits it offers consumers with the launch of a brand-new protein range. The permissibly indulgent protein bars are deliciously chewy and crispy and will be available in two flavours – Caramel and Cookies […]

Fibre One revamps recipe to offer 30% less sugar

Fibre One revamps recipe to offer 30% less sugar

Permissibly indulgent snack bar brand Fibre One from General Mills has announced it has reduced the sugar content of its best-selling brownie range by a whopping 30%, without compromising on taste. The new brownies will start to roll out and be on shelf in both single and multipack formats from this month. The recipe renovation comes as consumer […]

General Mills Partners With Zyper To Build Virtual Super Fan Communities

Betty Crocker and Fibre One Brands to Use Zyper Software to Identify Top 1% of Fans in UK, Australia, and Middle East Markets

General Mills Partners With Zyper To Build Virtual Super Fan Communities

General Mills, one of the world’s leading food companies, has partnered with Zyper, a marketing platform that connects brands with their superfans to drive engagement, insights, and sales, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and […]

Liberté debuts new look for ultimate indulgence

Liberté debuts new look for ultimate indulgence

Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot.  Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]

Space Extends Häagen-Dazs’ Passion for Fashion with Berlin Designer, Kilian Kerner

Space Extends Häagen-Dazs’ Passion for Fashion with Berlin Designer, Kilian Kerner

Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]

Betty Crocker and VMLY&R Light Up Ramadan in New Spot

Betty Crocker and VMLY&R Light Up Ramadan in New Spot

Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]

1 2 3 5