Grey London has unveiled its first work since being named lead creative agency for General Mills UKIN earlier this year. Cook Like the Locals is an integrated, content-led campaign promoting Old El Paso’s new Restaurante range, four soft taco meal kits – Steak Carne Asada, Pork Al Pastor, Chicken Tinga & Baja Fish – inspired […]
San Francisco brewer 21st Amendment has taken a swig out the breakfast craze, that includes Count Chocula beer and HefeWheaties, with its creation of Toaster Pastry, an ode to Pop-Tarts. Fortune reports that the Indian Red Ale was made to honor the former Kellogg Co. factory that used to operate at the site of the […]
Green Giant and Universal Studios announce a new partnership and multi-channel campaign ahead of the highly anticipated release of the new Minions film this summer. The partnership begins in early May and will include a UK radio campaign with Heart FM, comprehensive digital and social media support, as well as in-store activity and a Minion […]
Nestlé has invested £6.7 million to expand production at one of its major regional manufacturing hubs, in western Turkey, creating an additional 100 jobs. The Karacabey factory first opened in 1989 and will now also make Maggi brand bouillon for the growing Saudi Arabian market. “Turkey is one of the fastest growing and most dynamic […]
Grown-up fans of Lucky Charms, the cereal that has appealed to kids and adults for nearly five decades, can experience the “Chase for the Charms” like never before for a chance to enter to win $10,000 in gold! Beginning St. Patrick’s Day, grown-up cereal lovers can download the free “Chase for the Charms” app and […]
The social and environmental policies of the world’s ten biggest food and beverage giants need a major shake-up, said international relief and development organization Oxfam America as it launched its new global campaign called ‘Behind the Brands‘. The campaign was launched with new research that for the first time scores and ranks the agricultural policies, […]